The first few hours after birth are crucial—not just for bonding, but also for establishing successful breastfeeding. Starting early makes a real difference. According to UNICEF, only 45% of newborns in India are breastfed within the first hour, despite early initiation being linked to better health outcomes and lower infant mortality.
To address this, the Government of India launched the MAA (Mothers’ Absolute Affection) programme in 2016. It highlighted that:
At Guru Nanak Hospital & Research Centre, we are committed to supporting mothers right from the delivery room. As an obstetrician, I ensure that every mother receives timely guidance and encouragement to begin breastfeeding confidently.
Here’s what we do:
The first milk a mother produces is called colostrum—often referred to as “liquid gold.” It may be thick, yellowish, and produced in small amounts, but it is extremely rich in nutrition and tailor-made for your baby’s needs. (10ml per feed is sufficient)
Colostrum helps:
Even though the quantity is small, it's perfect for a newborn learning to suck, swallow, and breathe in rhythm.
Breast milk adapts to your baby's needs as they grow:
This gradual shift ensures your baby continues to get optimal nutrition and immunity support.
Breastfeeding is not just about milk—it’s also about comfort and connection. Many mothers struggle with posture, leading to backaches or poor latching.
Here are a few tips for better posture:
Proper positioning ensures less strain for you and more effective feeding for your baby.
Breastfeeding is natural, but it’s also a learning process. While babies learn to suck and swallow, mothers too may need time, support, and reassurance.
If you’re facing challenges, remember—you’re not alone. Whether it’s latching issues, milk supply concerns, or simply feeling overwhelmed, our hospital team is here to help you every step of the way.
This Breastfeeding Awareness Week, let’s remind ourselves that breastfeeding is not just a personal choice—it’s a shared responsibility. With the right environment, guidance, and encouragement, every mother can embark on this journey with confidence.
Breastfeeding is more than nutrition—it’s bonding, immunity, and the beginning of lifelong health. Let’s support mothers with patience, respect, and care.
Authored by:
Dr. Preeti Deshpande
Consultant Obstetrician & Gynecologist
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